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How to Become a Crorepati by Saving ₹1,000 Per Month in Mutual Funds

What’s the dream amount you want to accumulate from your mutual fund investment? While different people might have different answers for this, Rs.1 crore is a desirable corpus. But many investors shy away from trying to aim so big, thinking it will be hard to achieve. But 15x15x15 rule has shown us that if you are willing to put Rs.15,000 every month in a fund that gives you 15% annual returns, you can accumulate Rs.1 crore in 15 years. But many investors might not be able to afford to put aside Rs.15,000 every month for this. If you are one among them, fret not; read on to find out how to become a crorepati by savings just Rs.1000 every month.

Systematic investment plans

To understand how to reach your goal, you must understand the tools you would be using. One essential tool here is SIP.

You can invest in a mutual fund in two ways; you can either invest a lump sum amount and get returns from the principal or invest a small amount of money monthly to create a corpus in the long term.

Since the goal amount is enormous, monthly investment is more affordable. Such monthly investments in a mutual fund are called systematic investment plans or SIPs. When you register in an SIP, your monthly contribution will be automatically debited from your account without fail. This can help you employ a more disciplined investment approach, which could come in handy when you invest for a more extended period of time.

The power of compounding

Compounding is another factor that could help you with your goal in long term investment plans. In the investment space, compounding is the scenario in which your returns are reinvested to the fund, and your returns also start to gain profit. Let us take the help of an example to understand this further.

Let us suppose you invested Rs.10,000 in a mutual fund. For ease of calculation, let us imagine that the fund’s NAV grew 2% per day for the first two days.

Here, at the end of day one, your profit would be Rs.200. This amount will now be added back to the principal, making the total investment at the start of day 2 Rs.10,200.

For day two, your profit would be Rs.204, even when the profit was the same 2%. Growth like this can significantly aid your corpus building in the long term.

Reaching Rs.1 crore

Thanks to compounding, you can reach your dream goal of Rs.1 crore by investing Rs.1000 every month if you are willing to stay invested for the longer term. Investment experts believe that you will be able to reach your goal in about 34 years if your investment continues to give you returns over 15%. If you are taking up this goal, make sure you constantly monitor and assess your investments to stay on the right track. On the other hand, if you are willing to increase your monthly instalment every year according to the increase in your income, you will reach your goal much faster.

SIP calculators

Calculating your returns from investing in the longer term can get confusing; hence it is advisable to take the help of an SIP calculator. It simplifies your investment planning by showing the monthly SIP needed for you to reach your goal.

No amount of corpus is out of reach if you have the right investment vehicle and the luxury of time. Talk to your investment advisor to find a fund that suits your goals and target.

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Business

Are You Interested to Buy from China Directly to Set Up Your Business? Follow These Steps

It pays to look around while finding things to offer in your small business. Your profit margin can always be higher if you can also source an item for less money. Alternatively, you can also use the low-cost price as a tactic to acquire market share by lowering the end price for your consumers.

China is the first location, every small business look for low-cost goods for their store because production prices are pretty lower in Asia. Here are some things to take care of if you like to start your wholesale business, buying directly from China. Of course, to start with, you may also need the support of a certain China buying agent.

SET UP YOUR OWN WHOLESALE BUSINESS

Firstly, you have to take the right steps that are necessary to set up your business.

  • Get the wholesale license

A wholesale license may not be necessary for the commodities you intend to import particularly from China. Why should you first apply for one, then? Sales tax is imposed by all state governments, and you certainly don’t prefer to be taxed numerous times between receiving your items from the manufacturer and selling them to local consumers.

Your wholesale license permits you to purchase things in bulk and resale them without paying tax. Your company may additionally require a certain sales tax license.

  • How to apply for a license?

Start by visiting the website of US Customs to learn more about wholesale license requirements. Different government entities demand different types of licenses. If you are importing skincare or hair care products from China, for example, you may also need to meet FDA criteria.

Various states have different requirements for obtaining a wholesale license. As a result, the price of your wholesale license may vary per state.

  • Find your China suppliers

Finding the correct suppliers in China is the most critical component of starting a business. You could either fly to China or look for the ideal manufacturers, or you could do your next best thing which is to make use of a certain China buying agent

ATTEND A FEW CHINESE TRADE FAIRS

If you have got the financial means to travel to China, attending a trade fair is probably the best way of finding a reliable supplier. You can think of two major fairs:

  • Canton Import & Export Fair

Canton is the world’s largest sourcing fair, held in Guangzhou, twice a year usually in April/May and November. It is so enormous, in fact, that it works in three phases, each encompassing electronics, home decor, and consumer goods as well as “anything else.” Visit the English version of the Canton Fair website for dates and information.

  • Global sources trade-show

The GST is a yearly event in Hong Kong that is similar to the above Canton Fair and has almost the same exhibitors. Because this fair focuses on specific product categories, it may be the perfect exhibition to attend if you are seeking fashion or electronics accessories.

The lower language barrier is also appealing. Unlike mainland China, practically everybody in Hong Kong will speak English.

Both fairs can be free to attend, but flights, accommodation, interpreters, and other expenses must be budgeted for. This could be your minimal expenditure in comparison to the contacts you could make with reputable local manufacturers.

DO YOUR RESEARCH

It is critical to conduct market research for products generally that are in very high demand but in short supply. You can get your hands on almost anything in the China manufacturing business. However, if the product that you want to market is already being sold by established organizations, expanding your business will be tough.

To stand out in a crowded market, your product, as well as marketing, must be distinctive. Investigate the internet for information on how to purchase such unique products from any Chinese producers, as well as whether the overall cost leaves a profit margin.

SEARCH FOR SUPPLIERS ONLINE

The most prominent product sourcing portals in China are Global Sources, Alibaba, and Made-in-China.com. Various providers labelled “gold member,” “onsite supplier,” “verified supplier,” “accredited supplier,” and so on can be found on these sites. These labels, however, do not imply that the things they create are of high quality.

It merely means that the existence of these businesses has been established. Platforms such as Global Sources will provide customers with additional protection. China Sourcing Reports is another report published by Global Sources. These reports can be a great way to learn about product providers in your speciality, their performance, and customer feedback.

REQUEST A SAMPLE

You should email a possible supplier after making contact with them, either online or through a trade show, and request a sample of the goods you are interested in. Most vendors will offer you product photographs or catalogues for free, however, it is impossible to judge a product’s quality from a photograph.

To ensure the product’s quality, you should obtain a test sample. Samples may be costly, but they are usually a modest price to pay for your peace of mind. You can also involve your China buying agent in this activity.

NEGOTIATE PAYMENT TERMS

Make sure the payment terms of your order are specific. When working with Chinese manufacturers, there is generally some room available for price negotiation, but ensure that you have a record of the final price. Your China buying agent may play a very effective role here.

CONSIDER TRADE ASSURANCE

Alibaba offers “trade assurance,” a certain payment protection service. If you do not get the number or quality of items you requested, or if the shipment doesn’t arrive, you will get your money back.

PREPARE FOR SHIPPING

When importing a significant number of products, ocean transportation is 5 to 6 times less expensive than air shipment.

If you are not sure what you are doing, it is also difficult to navigate. Importing products by air or sea necessitates a slew of paperwork, including packing lists, business invoices, and also bills of lading, as well as the payment of customs duty on your various imported goods.

Importers must additionally pay a bond, which serves as insurance in case you fail to pay your customs duty. Of course, some things are simply not allowed to be imported.

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Business

The Complete Guide to Virtual Mailing Address in Florida and How It Can Serve as a U.S. Mail Forwarder

Virtual Mailing Address in Florida is a great way to provide your business with a U.S. mailing address without actually moving to the state.

Postscan Mail offers virtual mailing addresses in Florida, and this is one of the best ways to get a U.S. mailing address for your business without having to move to the state itself.

Introduction: What is a Virtual Mailing Address?

A Virtual Mailing Address is a service that provides you with a US mailing address, so you can receive mail in the United States without having to relocate.

PostScan Mail offers the most complete and convenient virtual mailing address solution available. With our virtual mailing address, you will get your private mailbox in Florida, linked to your home or business for all of your postal needs.

A Virtual Mailing Address is an American mailing address for those living abroad or who cannot receive mail at their current location. They are often used by people who live abroad and want to keep their American identity alive or by people.

What are the Advantages of Owning a Virtual Mailbox?

Some people may find it hard to believe that they can have a virtual mailbox in Florida. However, there are many benefits to owning a virtual mailbox in Florida.

There are many reasons people would want to have a virtual address in Florida. You could be living abroad and need an address for your business, or you could be looking for a temporary home and need an address for your mail. Whatever the reason, there are many benefits to owning a virtual mailbox in Florida.

A mail forwarder service is a virtual mailbox that gives you an address (usually from another state or country) to redirect your mail.

A virtual mailbox can provide you with more storage for both personal and business purposes. This is especially useful to online retailers who need many postal addresses to process their orders.

If you have a business, this could be the perfect solution to help alleviate some stress in your life without any financial investments.

Why Should You Consider Getting a Virtual Mailbox from International Service Provider?

PostScan Mail is a virtual mailbox service provider. It offers you an actual street address in the US and a virtual mailbox for your business. With this, you can receive and send mail from anywhere.

This is advantageous for many reasons:

– You can have your mail forwarded to any destination in the world at no additional cost.

– You will not be required to share your private information with anyone.

– Your mail will be scanned for security purposes and forwarded to you electronically, so there is no need for you to visit any post office or sorting center.

How to Select the Best Company For Your Needs & Budget

One of the essential steps in purchasing a mailing address is to select the best company for your needs and budget. There are many different aspects to consider when looking for a company that will provide you with a virtual mailing address.

There are certain things that one should look for when selecting a company. The first thing one should look at is the price range, and then they should find out what type of services it offers and finally how much experience they have in this line of work.

The client must have a clear understanding of their needs. This will help them find the company that best matches their budget and requests. It is advantageous to get a few quotes from different companies, but it is not an easy task as some of these companies are not very transparent with their pricing.

The PostScan Mail service offers many options that make it very easy for its clients to find the perfect match for them regarding resources and price. They also provide anywhere from monthly packages, business plans, and yearly plans, which lets you choose what fits your budget best.

Conclusion: Make the Switch Now!

The PostScan Mail is a virtual mailing address in Florida. It offers many benefits to those looking for a virtual address but does not have one. This article will explore the benefits of using postscan mail and why you should make the switch now.

One of the main benefits of using postscan mail is saving you money. You will no longer have to pay expensive mailing and shipping fees when you use this service. Instead, you have to pay for your postage online and then print out your labels at home or work.

Another benefit is that it offers convenience when it comes to managing your mail too. You can easily forward your mail from one location to another without worrying about sorting through all of it or remembering what needs to be.

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Business

Continuing Your Job Search Remotely

Even before the pandemic changed the professional landscape, remote work was an increasingly common part of the business world. Technological advancements made it possible for employees to stay connected and contribute remotely, and a growing number of employers recognized the value of offering employees more flexibility and, ultimately, a better work/life balance to expand their candidate pools and keep their employees productive and engaged. Kitchen tables transformed into makeshift workspaces and in-person meetings gave way to tele- and video-conferencing. Similarly, finding a job has taken on a virtual component.

If you’re one of the millions of people who are searching for a newn opportunity right now, you havewill probably noticede that the process is decidedly different from the last time you were in the job market you were.. Most likely, you are alreadywere familiar with the protocols of emailing your resume and portfolio, searching through online job sites, and being mindful ofpaying close attention to your social media footprint. Now, however, it is common to go through the entire interview, offer and negotiationng processes without ever meetingspeaking to anyone from the potential employeranyone in-person. In fact, some organizations even are onboarding new employees remotely, as well. This is more convenient in numerous ways, but it also comes with a new set of challenges and requires more self-motivation and diligence than ever before. .

SomeMany professionalseople can thrive no matter whatregardless of the environment, but others are more comfortable when they have clearly delineated boundaries between work and home. Remote working of any kind blurs these lines and makes it more difficult for some to shift gears. Just like working from home, This is why stickingcommitting to a routine during your remote job search is key. This might meaninclude setting attainable goals such as updating your resume by a specific date or applying to a certain number of opportunities each day. This will allowway, you to can overcomeavoid procrastination falling into bad habitsand avoid  or feeling overwhelmed.

HAt times like these, having a strong professional network of professionals in your field is also now more important than everbecomes even more important. With so much of the business world shifting to flexible remote work environmentsarrangements, the opportunity for impromptu or everyday networking has suddenly disappeared. Conversely, this also meansthe people in your circle may be come moree accessible through emails, phone calls and social media. Be sure to keep in touch with them on a regular basis — whether it’s a friendly email asking for advicean insight or a virtual coffee break to discuss industry trendshappenings.

For these and other tips you can use to stay focused and be successful with your job hunt –, even while you’re stuck at home –, see the accompanying infographic. It provides hints and reminders that can help you find success when navigating the virtual waters of the current labor market

Infographic provided by The Jacobson Group, an insurance staffing agency
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Business

Survey stuff: all about cadastral land surveying

Most people hear the term “cadastral surveying” and don’t have the slightest clue what it is. This is understandable, as it’s not something that is brought up in everyday conversation.

However, it is an important process for property owners and councils who require information regarding local boundaries.

Cadastral surveying and documentation are utilised to track and display the boundary lines of both public land and privately owned real estate. Cadastral GIS data contains information regarding property lines and their legal interpretation.

This information can then be used to produce:

  • Cadastral maps, which can include land ownership
  • Tax and value assessments
  • Parcel numbers
  • Linework
  • Dimensions
  • Acreage and;
  • Topographic mapping

Why do you need cadastral maps?

Data regarding cadastral parcels, defined as a continuous land volume identified by a unique set of homogeneous property rights, are held in a repository that staff and landowners can easily access, browse, update and query.

Cadastral systems are typically utilised for applications such as:

  • Establishing land ownership,
  • Supporting land market values
  • Apportioning taxes
  • Calculating agriculture
  • Mortgage applications
  • Subsidy payments
  • Forest and vegetation management
  • Utilities
  • Municipality property management
  • Geology
  • Population
  • Agriculture
  • Industry and;
  • Graphic recording of water resources

3D spatial database management systems and 3D cadastre information modelling are utilised to manage GIS cadastre data, register the complex infrastructure associated with town expansion and create a 3D topology spatial profile.

How is cadastral surveying undertaken?

Cadastral mapping and surveying is performed by a cadastral surveyor, who adheres to both spatial-measurement and legal principles in physically determining a property’s boundaries. Cadastral surveyors cross maps of adjoining properties, reference deeds, survey records, utility maps and other legal documents regarding property boundaries.

Data from these records is evaluated for any errors, followed by a professional field survey, where surveyors use cadastre survey technology – including ranging rods and laser scanners – to determine the property’s boundaries as well as run a traverse around the property and mark metes and bounds.

Cadastre documentation – produced by the parties concerned, legal advisors and licenced surveyors – contains cadastre survey data and is submitted to land or cadastre admin locations for their records to be held for further use.

Cadastral survey software and GIS technology solutions help land information agencies management cadastre data by providing an open, versatile system that facilitates the production of specialised cadastre plans and maps, database information leveraging, spatial data services integration, adherence to information technology and legal standards, reporting and sharing between agencies and clients as well as dynamic visualisations that can be utilised for geographic inquiries.

Why cadastral mapping is necessary

Cadastral mapping is the only way to provide legitimate, precise, highly accurate and readily available records for information regarding legal land rights.

Establishing titles, development, urban planning, land readjustment which subdivides irregular shaped parcels for standarding utility services, valuation of informal land, mapping and valuation, improving property tax collection and valuation of informal land are just some of the reasons why cadastral surveying is an integral part of property ownership.

It is perfect for property owners

Cadastral surveying may sound complex, but it is an important part of property ownership in Australia. The process has so many important benefits for both property owners and councils looking to keep detailed records of its land boundaries.

There is a subtle art to correct cadastral surveying, and this is why it is vital that it is performed by a reputable company that can ensure a clean, accurate land survey is completed.

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Business

Why does the name of a loyalty program weigh with the customer?

The loyalty program is a great tool to build customers’ confidence in the brand. This is noticed by more and more companies that are willingly implementing this type of solution in their marketing strategies. However, there is more than just owning a loyalty program and there’s the rub. It has to be well-judged and planned in order to be successful. Nowadays, offering only a plain system of collecting points is not enough. The customers expect their favorite brands to exhibit a higher level of creativity, attempting to gain their loyalty.

Thus, when creating a successful loyalty program it is important to make the customers using it feel appreciated. In that every positive and absorbing experience will cause the “I want more” effect.

Co-branding is also a meaningful issue. Loyalty programs should be considered as an adjunct of your brand. So, if you are a luxurious products retailer, it is worth making the program VIP themed. On the other hand, if you sell pets food and accessories, your program should be more laid-back, with educational threads. It is all about tailoring the value of a loyalty program to your brand’s goal. This makes its effectiveness higher.

Your strategy that’s helping to build customers loyalty, should also have a catchy name, connoting your brand’s name. It can be done two ways: by combining the name of the loyalty program with the name of your brand or an offered flag service. It is important to add a second limb that has a positive tone, encouraging to take particular actions. Let’s analyze the names of popular brands’ loyalty programs.

The name of a loyalty program – let it sound similar to your brand

Let’s take a peek at a loyalty program of a well-known, multinational fast food restaurant franchise Subway. The program, which encourages the customers to visit the restaurant more often, is called “Subcard”.

What we can see first, is the prefix “sub”, which directly brings to mind the name of the brand. Second, the suffix “card”, which implies the affiliation and allegiance. Conclusion? Customers feel that having a Subcard program makes them closer to the brand.

Another example is the Swarovski brand, known for its beautiful products, mainly jewelry made with lead glass, colloquially called “crystal”. The name of the loyalty program is simply “Be Swarovski”. Some people think that the creators didn’t show much creativity, but in this case the simplicity is a huge advantage. The first association with the Swarovski brand are crystals, which in turn bring to mind luxury, wealth, exclusive lifestyle. By extension, “Be Swarovski” simply means “be rich, live luxuriously”.

Another brand, which created its loyalty program name on a similar basis, is PetSmart. The company sells pet food, accessories and nursing services. When creating the name of a loyalty program, the word “Treats” was added to a brand name. Treats are taken positively, as for pet owners this word mainly means pet snacks.

The name of a loyalty program: let it put in mind of your offer

Some companies, such as The North Face or Sephora had different approaches to creating their loyalty programs names.

The former is a global company which offers professional mountaineering clothing and footwear. Their loyalty program is called “VIPeak”. It is a blend of two elements, for which the letter is a common part. The first element is VIP acronym, which means a very important person, second – peak. This combination shows that The North Face customers are specific and unique, as not everyone can deal with a tough alpine journey. Moreover, in a simple way it brings to mind mountains. When you climb, you always have a “peak” to reach.

Sephora, a beauty supply store, took a punt on the name Beauty Pass. The name puts in mind of the ticket to be beautiful. Sephora, deciding on such a name for its card program, wanted to show the customers that this is the place which helps to expose their beauty. However, in some countries the name of the program is Beauty Insider, which on the other hand connotes the idea of being a beauty expert.

Summary

After analyzing the examples above, it is clear that the name of a loyalty program is of great value. What you should draw attention to? An optimal name should be:

  • simple, so that it can be easily remembered;
  • catchy and creative, so that it keeps customers mind and stands out in the “crowd”;
  • referring to the name of the brand or an offered product/service, so that it goes to make the brand’s “extension”.
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BusinessNews

5 Compelling Reasons Why Your Business Needs SEO

As many consumers shift online, even traditional businesses now realize the benefits of incorporating SEO as part of their marketing campaigns. If you haven’t incorporated it, you are missing out on the many benefits it offers to businesses, which could be why your competitors are always ahead of you. Below are some of the reasons your business needs SEO.

It Enhances Visibility and Ranking

Sometimes, a business website is what a potential customer comes into contact with. That means it has great potential for generating leads and sales.

Many people turn to the google search bar whenever they are looking for something. If you don’t have a website or its ranking in the last pages where no one is likely to go, you will lose. When you take your SEO campaign seriously, your site will rank high, and potential customers will identify your site and want to do business with you.

It Builds Trust and Credibility

Trust and credibility are very crucial for the success of any business. When you incorporate proper SEO practices, your site will rank higher. Consumers believe that search results appearing on the first pages are credible and are more likely to do business with you.

It Is a Long-Term Strategy

SEO will benefit your business for years to come. It is not a marketing strategy that will be of use for some time and then lose relevance. That means the effort you make today will pay off for several days to come. However, it’s good to understand that SEO is ever-evolving, and you’ll need to make updates regularly to keep up with the trends. However, keeping up with the updates can be overwhelming, especially when you are not very good at SEO. Luckily, you can hire a Dallas SEO company to take care of all your SEO needs.

It Creates a Good User Experience

Every SEO marketer wants better visibility and ranking of their site. This cannot be possible without a good user experience since search engines reward sites that provide a better user experience and may penalize those that don’t. A good user experience will not only help your site to rank higher but will also increase your conversion rates. It does this by encouraging consumers to remain on your site longer, get the information they need, and even go ahead to make purchases. Consumers get frustrated with sites with poor user experience and leave them very quickly.

It Helps You Understand the Consumer

Understanding the needs of your consumers greatly helps in decision-making, such as which options to push. It also helps you overcome assumptions that are not real but your own prejudices. Using SEO is one of the surest ways to understand your consumers’ intent and needs. It helps you understand your customers through several ways, such as search query data, analytics data, and SERP analysis.

SEO is one of the most viable and effective marketing campaigns every business should embrace. From enhancing visibility and ranking to building trust and credibility, the benefits of SEO cannot be ignored. Some of these benefits cannot be provided by other marketing campaigns.

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Business

Factors to consider when becoming a successful trader

You may have seen other articles on becoming a trader that mentions the need to have certain traits before really being able to get into trading. Some of these are valid; some are not so much.

This article will be covering the traits that are most likely to make you successful. Of course, there is also no guarantee that these traits will help you when trading, but they increase the likelihood of it happening.

If you possess these traits and you’re ready to get going, check here for information straight from the pros.

Key points about trading

Before we get into personality traits, though, some key points about trading need to be made. The most important thing to know is that in order to be a successful day trader, you must have an edge over the market. It means that your method must beat the market on average by winning trades more than it loses them.

It may appear to be easy, but in reality, it isn’t simple to describe. Many traders win more than they lose but still lose money. Knowing what your edge is and how to define it is one of the most important aspects of defining your success as a trader.

Ability to manage risk

That brings us to risk management. Just because you have an edge does not mean that you will make money. You need to manage risk by using the proper tools and finding ways to minimize your loss on bad trades. It is not enough to win more than you lose; you must also find a way to keep your profits and minimize your losses.

Patience

Another important trait that many traders lack is patience. Instead, they want instant gratification, leading them to make decisions that they don’t base on sound logic. The markets will not care whether you want an outcome and will do what it wants regardless of your feelings. If you expect the market to wait for you, you need to check yourself into a mental hospital because that is not how the markets work.

Willing to lose from losses

Be willing to lose. Many traders think that they are above this idea, but you need to do it to be successful. If you are not savvy about playing the game, the market will take your money, so be prepared for this possibility.

Check yourself

Irrelevant of how many articles you’ve read or how much experience you have with trading, doing it successfully is a skill that you will have to develop. Many talented people do not have the skills necessary to succeed as a trader. You need to check yourself and determine what kind of trader you want to be. There is no correct answer here, whether technical or fundamental analysis, only what works best for you. Being a trader is as much about your skills as how you interact with the market. Are you prepared for the competition?

Finally, you need to check yourself from time to time for being too emotional in your trading decisions. If you are not approaching the markets from a logical standpoint, you will not succeed. It is hard not to let your emotions take control, but if you want to be a successful trader, you must pass this is the first check.

In conclusion

These are just some traits that you need to check on yourself to improve your odds of becoming a successful day trader. Keep these things in mind as you learn more about trading, and see you again soon for more updates and check out our other trading articles.

Trading is a challenging process that requires you to check yourself before becoming successful. Many aspects of the market work against you as an individual investor, but if there were any easy way to become wealthy, everyone would be doing it.

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Business

4 Ways To Make Your Shop Stand Out This Christmas

The festive season is nearly upon us and the high street is already showing signs of preparedness. For retailers across the country, this is set to be the busiest time of year as customers not only visit stores for the first time, searching for gifts and seasonal extras, but also increase their typical monthly spend.

A higher footfall, however, does not always necessarily translate into sales. Stores must work hard to both deliver an exceptional customer experience and to outshine their competition. If they fail to do this, sales may potentially be lost and, perhaps worse, the brand shortfall may lead to negative advertising and word-of-mouth. This is why stores must ensure that their business is prepared to stand out this Christmas.

Manage The Traffic

Shop design is under continued scrutiny, as is the science and psychology of customer experience. Throughout many decades of study, the discomfort of customer closeness, also known as the brushing effect, that is experienced when customers are in such close proximity that they come into physical contact, is understood to be a major deterrent, causing shoppers to not only stop browsing but even leave the store.

With the extra footfall that the festive season brings, it is crucial that stores reflect on their design and shop shelving arrangements to ensure that customers are given the extra space that they need to comfortably browse.

Consider Your Staff

Your store’s management during a busy time, as well as the main point of contact with customers, is a responsibility that falls directly upon employees. It is imperative that they receive a review of their training, as well as a seasonal briefing, before the shopfront becomes too busy.

As well as ensuring staff are familiar with seasonal logistics, it is also important to consider their mental health too. The extra customer demand can place a strain upon employees, which should be understood and remedied both for duty of care obligations and in the interest of maintaining an exceptional level of customer service.

Decorate With Taste

The busyness of Christmas shopping also places stress upon customers, a stress that can be exacerbated by loud Christmas songs and an abundance of flashing lights. While many stores are excited to bring Christmas cheer to their customers, they would also do well to remember that they are not an isolated business. Customers who have spent their day shopping will have experienced much of the same seasonal aesthetic volume across the high street.

To better stand out among the high street, spend time considering your festival shop design and cater to the potential fatigue of customers. Sometimes it is a calm respite that makes a greater impression than a bold display.

Host An Event

While many stores will be setting up their trees and lights, it can be a high street show-stopper to deliver a festive event to your customers. These experiential activities can be an amazing way to bring new customers into your store, allow shoppers to experience your products, and create a buzz around your brand.

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Business

How To Best Support Your Employees’ Mental Health

After a challenging year for employees, many of whom have had to navigate new remote working situations while simultaneously managing drastic changes in their personal lives, mental health issues are beginning to become more prevalent within the workplace. Even welcoming employees back into the workplace, reversing newly adopted practices, can be challenging, especially as fears of personal health persist. As an employer, there is an expectation for duty of care, one that must now adapt to these modern expectations.

Employers, however, are undergoing much of the same learning process. Those wanting to ensure operations are undisrupted and that staff are able to feel comfortable and productive in the workplace must cater for their business, developing new protocol and policy for office wellness. While this may manifest itself differently within each company, there are certain modern practices that should be considered by all modern employers.

Create A Culture Of Non-Judgement

Unfortunately, there has been a pervasive stigma surrounding mental health issues within the workplace. One in five employees has claimed that they feel unable to talk to their managers about issues of stress and others claim to disguise their mental health issues with physical ailments, unsure they would otherwise be taken as seriously.

Companies should strive to eliminate this stigma and encourage employees to be open about their mental health. This cannot solely be done through a statement and is, instead, best achieved through action. Create safe spaces, offer non-judgemental ‘mental health’ days, and give employees the platform they need to address their wellbeing.

Meet Fundamental Needs

For an employee, there are certain departments that are crucial to their wellbeing. Departments such as human resources and payroll services must ensure that they operate with transparency and high standards or else risk the alienation and frustration of employees. Payroll mistakes, for example, consistently rank among the most notable sources of stress for employees, with unsatisfactory salaries being a key motivator to leave a company.

HR departments must now undergo new training to ensure that they are able to meet the modern needs of their employees. Remote and mixed working environments place new stress upon employees and previous methods of checking up on their wellbeing are no longer readily available. Be sure that your HR team are aware of how to best cater to their team’s needs.

Offer Workplace Counselling

One of the most effective ways to ensure employees’ mental health needs are met is with workplace counselling. This service enables each employee the ability to seek external or in-house counselling sessions, creating a non-judgemental environment with a professionally trained counsellor where issues can be both discussed and, hopefully, resolved.

These services come at a cost to the company but have been demonstrated to have an immense impact on employee retention, wellbeing, and even productivity. They demonstrate that a business is willing to go to great lengths to ensure that its employees are cared for. Sessions, even if only occurring once a month, can curb absenteeism as workplace mental health issues are caught early or eliminated.

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