Promoting your hair business does not have to be hard. There are practical ways through which you can meet your goals. Take social media, for example, it does not require a lot of time or resources to navigate. Just create an account and provide content to attract customers and keep them engaged. These approaches are cost-effective and can help you build your virgin hair extensions brand to the Harlem Hair Company level. Other easy and practical ways you can use are;
Video tutorials are an easy way to learn how to use a certain product. YouTube is ranked as the second-largest search engine after Google. With YouTube, you’ll reach a large number of audiences who are searching for tutorials for a different product. The good thing with YouTube videos is that you do not have to be a professional videographer or have a professional camera, you can simply use your Smartphone and still get optimal results. If you are not familiar with creating video tutorials, you can easily learn by watching other tutorials. As such in your tutorial, you also hold Q and A sessions and tell the story behind your business brand.
Build a website
Note that with a brick-and-mortar store, your customer reach is limited to only those within your locality. However, a website allows you to reach a global audience. Building a website is easy when you work with a professional web developer. With an eCommerce site, you can let customers know what products you have, their prices, and how they are shipped to them. Also, be sure to optimize your site to rank higher in search engines. By embracing SEO, you can create content that is keywords focused to help search engines easily find your site and rank it higher. This then helps you drive large traffic to your site and increase your sales. Again, remember to use social media to drive traffic to your site.
Work with influencers
With hair products and services, people tend to check what others are saying about the products before purchasing them. If there are negative reviews and low ratings, people will opt for other products. Fortunately, you can build your hair business reputation by having someone popular or famous as your business ambassador. People will perceive your products as good for them since a certain celebrity is using them. You can also gather different reviews from your customers about your products; include both the negative and positives.
In your physical store, you can easily host events like make-overs. During the events, ask your current customers to bring their friends and family members. This will help you reach a new audience and potential clients in your store. Also, you’ll build on your brand’s popularity and influence and even convert new customers to regular clients.
When you invest in simple ways to promote your business such as a business website, you’ll increase your customer reach and boost your sales. As such, hosting different events offers you a chance to showcase your products and services. This increases your business reach and boosts sales.