When you own a website that sells products or services, you will want to do everything you can to try and get as many people visiting it as possible. One of the best ways to do this is through digital marketing using SEO, and this will help boost your online visibility and your rankings for your chosen keywords in the search engines. If you have no experience at SEO, you can find plenty of information freely available online on websites such as Moz.com that can help you. You can also use the services of a reputable agency, and below are some of the things you or your agency will need to work on to get your website noticed and boost traffic.
Make Your Website Healthy
The first place to start is with the health of your website, and you will need to do an audit of your website using SEO tools and looking at Google Search Console. You will need to collate a list of everything that needs fixing on the website and then prioritise these tasks to know which are most important. You will want to fix on-page issues such as:
- Page Titles
- Meta Descriptions
- H1 Headers
- Image Alt Tags
- Page Loading Speed
- 404 Errors
Many things may require attention, especially if you have a large e-commerce website. You will need to go through all the fixes steadily to increase the health of your website in the eyes of the search engines and start a link building campaign as well.
Building Links For Your Website
Link building can be a time-consuming and expensive task, and you will want to do genuine blogger outreach to achieve the best results. A link acts as a vote for your website, and it can help boost authority, which is why you want the highest quality links you can source. You will need to produce high-quality content that is engaging and relevant and find suitable websites that are willing to publish your content. Finding quality websites to publish your content can be slow work, so it is often best outsourced, as is programmatic SEO, to a reputable company that provides quality blogger outreach services.
Give Your Content A Refresh
You may also want to give the content on your website a refresh, which can help the changes made to it get picked up quicker by the search engines. When you constantly publish content on your site, and there is something new for the bots to crawl, they will regularly visit your site. Giving your content a refresh can help pick up your changes quicker and convert more clicks into sales. Although you will want to include keywords in your content, they should not be the primary focus of the content. You will want to write the content with the user in mind and try and enhance the user experience of your website. You will need to keep in mind that SEO is an ongoing process, and it takes time for changes to become effective. Have patience, work with a reputable digital agency, and you can help take your website to the next level.